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MarketBusters : 40 strategic moves that drive exceptional business growth

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	40 strategic moves that drive exceptional business growth
[NT 47261] Author:	McGrathRita Gunther.,
[NT 47353] Alternative Intellectual Responsibility:	MacMillanIan C., 1940-
[NT 47351] Place of Publication:	Boston
[NT 47263] Published:	Harvard Business School Press;
[NT 47352] Year of Publication:	c2005.
[NT 47264] Description:	viii, 264 p.ill. : 25 cm.;
[NT 47266] Subject:	Strategic planning - United States -
[NT 47266] Subject:	Customer relations - Data processing -
[NT 50961] ISBN:	1591391237

MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther.

MarketBusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan. - Boston : Harvard Business School Press, c2005.. - viii, 264 p. ; ill. ; 25 cm..
Includes bibliographical references (p. 237-244) and index..
ISBN 1591391237
Strategic planningCustomer relations -- United States -- Data processing

MacMillan, Ian C.

MarketBusters : 40 strategic moves that drive exceptional business growth
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200 1 $a MarketBusters $e 40 strategic moves that drive exceptional business growth $f Rita Gunther McGrath, Ian C. MacMillan.
210 $a Boston $d c2005. $c Harvard Business School Press
215 1 $a viii, 264 p. $c ill. $d 25 cm.
320 $a Includes bibliographical references (p. 237-244) and index.
517 1 $a 40 strategic moves that drive exceptional business growth
517 1 $a Market busters
606 $a Strategic planning $x United States $3 36826 $3 219311
606 $a Customer relations $x Data processing $3 37368 $3 219446
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700 $a McGrath $b Rita Gunther. $3 131591
701 $a MacMillan $b Ian C. $f 1940- $3 131592

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