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The effective use of market research : how to drive and focus better business decisions

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how to drive and focus better business decisions
[NT 47261] Author:	BirnRobin.,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Kogan Page;
[NT 47352] Year of Publication:	2004.
[NT 50960] Edition:	4th ed.
[NT 47264] Description:	xiv, 226 p.24 cm.;
[NT 47298] Series:	Market research in practice
[NT 47266] Subject:	Decision making. -
[NT 47266] Subject:	Strategic planning. -
[NT 47266] Subject:	Success in business. -
[NT 47266] Subject:	Marketing research. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	074944200X
[NT 60779] Content Note:	Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.

The effective use of market research : how to drive and focus better business decisions
Birn, Robin.

The effective use of market research : how to drive and focus better business decisions / Robin J. Birn. - 4th ed.. - London : Kogan Page, 2004.. - xiv, 226 p. ; 24 cm.. - (Market research in practice).
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business..
Includes index..
ISBN 074944200X
Decision making.Strategic planning.Success in business.Marketing research.

The effective use of market research : how to drive and focus better business decisions
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