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What customers want : using outcome-driven innovation to create breakthrough products and services

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	using outcome-driven innovation to create breakthrough products and services
[NT 47261] Author:	UlwickAnthony W., 1957-
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c2005.
[NT 47264] Description:	xxxv, 202 p.ill. : 24 cm.;
[NT 47266] Subject:	New products -
[NT 47266] Subject:	Strategic planning. -
[NT 47266] Subject:	Product management. -
[NT 50961] ISBN:	0071408673
[NT 60779] Content Note:	Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.

What customers want : using outcome-driven innovation to create breakthrough products and services
Ulwick, Anthony W.

What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick. - New York : McGraw-Hill, c2005.. - xxxv, 202 p. ; ill. ; 24 cm..
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts..
Includes bibliographical references (p. 189) and index..
ISBN 0071408673
New productsStrategic planning.Product management.

What customers want : using outcome-driven innovation to create breakthrough products and services
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