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Magic numbers for consumer marketing : key measures to evaluate marketing success

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	key measures to evaluate marketing success
[NT 47261] Author:	DavisJohn.,
[NT 47351] Place of Publication:	Hoboken, NJ
[NT 47263] Published:	John Wiley & Sons (Asia);
[NT 47352] Year of Publication:	2005.
[NT 47264] Description:	vii, 309 p.ill. : 26 cm.;
[NT 47266] Subject:	Marketing research. -
[NT 47266] Subject:	Marketing -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	9780470821626
[NT 60779] Content Note:	Magic numbers for understanding a market -- Magic numbers for understanding your company -- Magic numbers for understanding customers -- Magic numbers for understanding marketing -- Supplement : using the magic numbers in a marketing plan.

Magic numbers for consumer marketing : key measures to evaluate marketing success
Davis, John.

Magic numbers for consumer marketing : key measures to evaluate marketing success / John Davis. - Hoboken, NJ : John Wiley & Sons (Asia), 2005.. - vii, 309 p. ; ill. ; 26 cm..
Magic numbers for understanding a market -- Magic numbers for understanding your company -- Magic numbers for understanding customers -- Magic numbers for understanding marketing -- Supplement : using the magic numbers in a marketing plan..
Includes index..
ISBN 9780470821626ISBN 0470821620
Marketing research.Marketing

Magic numbers for consumer marketing : key measures to evaluate marketing success
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