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Event sponsorship

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	SkinnerBruce E.,
[NT 47353] Alternative Intellectual Responsibility:	RukavinaVladimir.,
[NT 47351] Place of Publication:	Hoboken, N.J.
[NT 47263] Published:	John Wiley & Sons;
[NT 47352] Year of Publication:	c2003.
[NT 47264] Description:	xxii, 298 p.ill. : 25 cm.;
[NT 47298] Series:	The Wiley event management series
[NT 47266] Subject:	Corporate sponsorship. -
[NT 47266] Subject:	Special events. -
[NT 47265] Notes:	Published simultaneously in Canada.
[NT 50961] ISBN:	0471126012
[NT 60779] Content Note:	Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship.

Event sponsorship
Skinner, Bruce E.

Event sponsorship / Bruce E. Skinner, Vladimir Rukavina. - Hoboken, N.J. : John Wiley & Sons, c2003.. - xxii, 298 p. ; ill. ; 25 cm.. - (The Wiley event management series).
Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship..
Published simultaneously in Canada..
Includes bibliographical references (p. 249-254) and index..
ISBN 0471126012
Corporate sponsorship.Special events.

Rukavina, Vladimir.

Event sponsorship
LDR:01293nam0 2200205 i 450 001 147764
005 20120618213145.0
010 1 $a 0471126012 $b hbk. $d NT2013
100 $a 20071203d2003 m y0engy08 b
101 $a eng
102 $a us
105 $a a a 001yy
200 1 $a Event sponsorship $f Bruce E. Skinner, Vladimir Rukavina.
210 $a Hoboken, N.J. $d c2003. $c John Wiley & Sons
215 1 $a xxii, 298 p. $c ill. $d 25 cm.
225 2 $a The Wiley event management series
300 $a Published simultaneously in Canada.
320 $a Includes bibliographical references (p. 249-254) and index.
327 0 $a Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship.
410 0 $1 200 $a The Wiley event management series
606 $a Corporate sponsorship. $3 132972
606 $a Special events. $3 132973
676 $a 659.2/85 $v 22
700 $a Skinner $b Bruce E. $3 132970
701 $a Rukavina $b Vladimir. $3 132971

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