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Consumer insight : how to use data and market research to get closer to your customer

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how to use data and market research to get closer to your customer
[NT 47353] Alternative Intellectual Responsibility:	BondAlison.,
[NT 47353] Alternative Intellectual Responsibility:	FossBryan.,
[NT 47353] Alternative Intellectual Responsibility:	StoneMerlin, 1948-
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Kogan Page;
[NT 47352] Year of Publication:	2004.
[NT 47264] Description:	xv, 288 p.ill. : 24 cm.;
[NT 47298] Series:	Market research in practice
[NT 47266] Subject:	Database marketing. -
[NT 47266] Subject:	Marketing research. -
[NT 47266] Subject:	Customer relations - Data processing -
[NT 50961] ISBN:	0749442921

Consumer insight : how to use data and market research to get closer to your customer
Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. - London : Kogan Page, 2004.. - xv, 288 p. ; ill. ; 24 cm.. - (Market research in practice).
Includes bibliographical references and index..
ISBN 0749442921
Database marketing.Marketing research.Customer relations -- Data processing

Bond, Alison.

Consumer insight : how to use data and market research to get closer to your customer
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