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Winning the profit game : smarter pricing, smarter branding

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	smarter pricing, smarter branding
[NT 47353] Alternative Intellectual Responsibility:	DoctersRobert G.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c2004.
[NT 47264] Description:	xv, 315 p.ill. : 24 cm.;
[NT 47266] Subject:	Brand name products. -
[NT 47266] Subject:	Pricing. -
[NT 47266] Subject:	Profit. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0071434720

Winning the profit game : smarter pricing, smarter branding
Winning the profit game : smarter pricing, smarter branding / Robert G. Docters ... [et al.] - New York : McGraw-Hill, c2004.. - xv, 315 p. ; ill. ; 24 cm..
Includes index..
ISBN 0071434720
Brand name products.Pricing.Profit.

Docters, Robert G.

Winning the profit game : smarter pricing, smarter branding
LDR:00459nam0 2200157 i 450 001 147820
005 20120618211921.0
010 1 $a 0071434720 $b hbk. $d NT1057
100 $a 20071203d2004 m y0engy08 b
101 $a eng
102 $a us
105 $a a z 001yy
200 0 $a Winning the profit game $e smarter pricing, smarter branding $f Robert G. Docters ... [et al.]
210 $a New York $d c2004. $c McGraw-Hill
215 1 $a xv, 315 p. $c ill. $d 24 cm.
300 $a Includes index.
606 $2 lc $a Brand name products. $3 187247
606 $a Pricing. $3 132285
606 $a Profit. $3 133138
676 $a 658.8/16 $v 21
701 $a Docters $b Robert G. $3 133137

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