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Brand new justice : how branding places and products can help the developing world
[NT 42944] Record Type:
[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:
how branding places and products can help the developing world
[NT 47261] Author:
AnholtSimon.,
[NT 47351] Place of Publication:
Burlington, MA
[NT 47263] Published:
Elsevier Butterworth-Heinemann;
[NT 47352] Year of Publication:
2005.
[NT 50960] Edition:
Rev. ed.
[NT 47264] Description:
ix, 173 p.24 cm.;
[NT 47266] Subject:
International economic relations. -
[NT 47266] Subject:
Globalization. -
[NT 47266] Subject:
Brand name products. -
[NT 47266] Subject:
Brand name products - Valuation. -
[NT 47266] Subject:
Export marketing - Management -
[NT 47266] Subject:
Advertising - History. - United States -
[NT 47265] Notes:
Previous ed.: 2003.
[NT 50961] ISBN:
0750666005
Brand new justice : how branding places and products can help the developing world
Anholt, Simon.
Brand new justice
: how branding places and products can help the developing world / Simon Anholt. - Rev. ed.. - Burlington, MA : Elsevier Butterworth-Heinemann, 2005.. - ix, 173 p. ; 24 cm..
Previous ed.: 2003..
Includes bibliographical references (p. 166-169) and index..
ISBN 0750666005
International economic relations.Globalization.Brand name products.Brand name productsExport marketingAdvertising -- Valuation. -- Management -- History. -- United States
Brand new justice : how branding places and products can help the developing world
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