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Mass affluence : seven new rules of marketing to today's consumer

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	seven new rules of marketing to today's consumer
[NT 47261] Author:	NunesPaul, 1963-
[NT 47353] Alternative Intellectual Responsibility:	JohnsonBrian, 1960-
[NT 47351] Place of Publication:	Boston, Mass.
[NT 47263] Published:	Harvard Business School Press;
[NT 47352] Year of Publication:	c2004.
[NT 47264] Description:	xvii, 269 p.24 cm.;
[NT 47266] Subject:	Marketing -
[NT 47266] Subject:	Product management -
[NT 47266] Subject:	Consumer behavior -
[NT 47266] Subject:	Consumers -
[NT 47266] Subject:	Consumer satisfaction - Evaluation -
[NT 47266] Subject:	Affluent consumers - United States -
[NT 50961] ISBN:	1591391962

Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul

Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson. - Boston, Mass. : Harvard Business School Press, c2004.. - xvii, 269 p. ; 24 cm..
Includes bibliographical references (p. [235]-253) and index..
ISBN 1591391962
MarketingProduct managementConsumer behaviorConsumersConsumer satisfactionAffluent consumers -- Evaluation -- United States

Johnson, Brian

Mass affluence : seven new rules of marketing to today's consumer
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200 1 $a Mass affluence $e seven new rules of marketing to today's consumer $f Paul Nunes, Brian Johnson.
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320 $a Includes bibliographical references (p. [235]-253) and index.
606 $2 lc $a Marketing $3 185291
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606 $2 lc $a Consumer behavior $3 185099
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606 $a Consumer satisfaction $x Evaluation $3 36749 $3 220083
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