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Effective advertising : understanding when, how, and why advertising works

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	understanding when, how, and why advertising works
[NT 47261] Author:	TellisGerard J., 1950-
[NT 47351] Place of Publication:	Thousand Oaks, Calif.
[NT 47263] Published:	Sage Publications;
[NT 47352] Year of Publication:	c2004.
[NT 47264] Description:	203 p.ill. : 24 cm.;
[NT 47266] Subject:	Consumers -
[NT 47266] Subject:	Advertising. -
[NT 50961] ISBN:	0761922520

Effective advertising : understanding when, how, and why advertising works
Tellis, Gerard J.

Effective advertising : understanding when, how, and why advertising works / bGerard J. Tellis. - Thousand Oaks, Calif. : Sage Publications, c2004.. - 203 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 0761922520ISBN 0761922539
ConsumersAdvertising.

Effective advertising : understanding when, how, and why advertising works
LDR:00618nam0 2200205 i 450 001 147982
005 20120618212442.0
010 1 $a 0761922520 $b hbk.
010 1 $a 0761922539 $b pbk. $d NT1391
020 $a US $b 2003016016
042 $a pcc
100 $a 20071203d2004 m y0engy08 b
101 $a eng
102 $a us
105 $a a z 001yy
200 1 $a Effective advertising $e understanding when, how, and why advertising works $f bGerard J. Tellis.
210 $a Thousand Oaks, Calif. $d c2004. $c Sage Publications
215 1 $a 203 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and index.
606 $a Consumers $3 92366 $3 221332
606 $2 lc $a Advertising. $3 216077
676 $a 659.1 $v 21
680 $a HF5823 $b .T273 2004
700 $a Tellis $b Gerard J. $f 1950- $3 112293

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