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Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	new strategies, tactics, and weapons for winning big profits for your small business
[NT 47261] Author:	LevinsonJay Conrad,
[NT 47351] Place of Publication:	Boston
[NT 47263] Published:	Houghton Mifflin;
[NT 47352] Year of Publication:	1989
[NT 47264] Description:	viii, 194 p.24 cm;
[NT 47266] Subject:	Small business - United States -
[NT 47266] Subject:	Advertising - History. - United States -
[NT 47266] Subject:	Marketing -
[NT 47265] Notes:	Includes index
[NT 50961] ISBN:	0395476933
[NT 60779] Content Note:	A dozen tactics t consider Basic training for guerrillas Direct marketing, guerrill style From an art to a science Gaining effective media support One hundred weapons for the attack The most important person The personality of the successful guerrilla The seven-word winning credo Thirty-three marketing myths - Maintaining the attack Wh launch an attack? and the profits information arsenal for guerrillas

Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business
Levinson, Jay Conrad

Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business / Jay Conrad Levinson - Boston : Houghton Mifflin, 1989. - viii, 194 p. ; 24 cm.
A dozen tactics t consider.
Includes index.
Bibliography: p. [183]-187.
ISBN 0395476933ISBN 0395502209
Small businessAdvertisingMarketing -- United States -- History. -- United States

Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business
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