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Priceless : turning ordinary products into extraordinary experiences

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	turning ordinary products into extraordinary experiences
[NT 47261] Author:	LaSalleDiana, 1949-
[NT 47353] Alternative Intellectual Responsibility:	BrittonTerry.,
[NT 47351] Place of Publication:	Boston, Mass.
[NT 47263] Published:	Harvard Business School Press;
[NT 47352] Year of Publication:	c2003.
[NT 47264] Description:	xvii, 182 p.25 cm.;
[NT 47266] Subject:	Design, Industrial. -
[NT 47266] Subject:	Consumer behavior. -
[NT 47266] Subject:	Product management. -
[NT 50961] ISBN:	157851746X
[NT 60779] Content Note:	My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.

Priceless : turning ordinary products into extraordinary experiences
LaSalle, Diana

Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton. - Boston, Mass. : Harvard Business School Press, c2003.. - xvii, 182 p. ; 25 cm..
My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love..
Includes bibliographical references (p. 163-172) and index.;.
ISBN 157851746X
Design, Industrial.Consumer behavior.Product management.

Britton, Terry.

Priceless : turning ordinary products into extraordinary experiences
LDR:00965nam0 2200205 i 450 001 148072
005 20120618205345.0
010 1 $a 157851746X $b hbk. $d NT972
020 $a US $b 2002007421
042 $a pcc
100 $a 20071203d2003 m y0engy08 b
101 $a eng
102 $a us
105 $a y z 001yy
200 1 $a Priceless $e turning ordinary products into extraordinary experiences $f Diana LaSalle, Terry A. Britton.
210 $a Boston, Mass. $d c2003. $c Harvard Business School Press
215 1 $a xvii, 182 p. $d 25 cm.
320 $a Includes bibliographical references (p. 163-172) and index.;
327 0 $a My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.
606 $a Design, Industrial. $3 74856 $3 227304
606 $2 lc $a Consumer behavior. $3 206350
606 $2 lc $a Product management. $3 205994
676 $a 658.5/752 $v 21
680 $a HF5415.15 $b .L37 2003
700 $a LaSalle $b Diana $f 1949- $3 133777
701 $a Britton $b Terry. $3 133778

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