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One customer, divisible : linking customer insight to loyalty and advocacy behavior

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	linking customer insight to loyalty and advocacy behavior
[NT 47261] Author:	LowensteinMichael W., 1942-
[NT 47351] Place of Publication:	Mason, Ohio
[NT 47263] Published:	Texere/Thomson;
[NT 47352] Year of Publication:	c2005.
[NT 47264] Description:	xxiii, 214 p.ill. : 28 cm.;
[NT 47266] Subject:	Customer services. -
[NT 47266] Subject:	Customer loyalty. -
[NT 47266] Subject:	Customer relations. -
[NT 50961] ISBN:	0324301294
[NT 60779] Content Note:	A few historical perspectives, basic ground rules, and -- Looks into the future never hurt anybody -- Is viral marketing an epidemic? if so, what's the cure? -- Simpler is often better: acquiring, managing and applying -- Divisible customer data -- Targeting messages and managing experiences, Part I What clicks with customers, and what doesn't -- Targeting messages and managing experiences, Part II Be mindful of the customer life cycle -- Targeting messages and managing experiences, Part III How committed and involved are your customers? -- Better find out fast! -- Best of the best new relationship and data tools -- The pivotal emerging data importance of customer clubs -- Loyalty programs, and communities -- How does, or will, customer service fit into the mix? -- Virtual and real return on relationship investment -- (not) back to the future.

One customer, divisible : linking customer insight to loyalty and advocacy behavior
Lowenstein, Michael W.

One customer, divisible : linking customer insight to loyalty and advocacy behavior / Michael W. Lowenstein. - Mason, Ohio : Texere/Thomson, c2005.. - xxiii, 214 p. ; ill. ; 28 cm..
A few historical perspectives, basic ground rules, and -- Looks into the future never hurt anybody -- Is viral marketing an epidemic? if so, what's the cure? -- Simpler is often better: acquiring, managing and applying -- Divisible customer data -- Targeting messages and managing experiences, Part I What clicks with customers, and what doesn't -- Targeting messages and managing experiences, Part II Be mindful of the customer life cycle -- Targeting messages and managing experiences, Part III How committed and involved are your customers? -- Better find out fast! -- Best of the best new relationship and data tools -- The pivotal emerging data importance of customer clubs -- Loyalty programs, and communities -- How does, or will, customer service fit into the mix? -- Virtual and real return on relationship investment -- (not) back to the future..
Includes bibliographical references and index..
ISBN 0324301294
Customer services.Customer loyalty.Customer relations.

One customer, divisible : linking customer insight to loyalty and advocacy behavior
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010 1 $a 0324301294 $b hbk. $d NT1096
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200 1 $a One customer, divisible $e linking customer insight to loyalty and advocacy behavior $f Michael W. Lowenstein.
210 $a Mason, Ohio $d c2005. $c Texere/Thomson
215 1 $a xxiii, 214 p. $c ill. $d 28 cm.
320 $a Includes bibliographical references and index.
327 0 $a A few historical perspectives, basic ground rules, and -- Looks into the future never hurt anybody -- Is viral marketing an epidemic? if so, what's the cure? -- Simpler is often better: acquiring, managing and applying -- Divisible customer data -- Targeting messages and managing experiences, Part I What clicks with customers, and what doesn't -- Targeting messages and managing experiences, Part II Be mindful of the customer life cycle -- Targeting messages and managing experiences, Part III How committed and involved are your customers? -- Better find out fast! -- Best of the best new relationship and data tools -- The pivotal emerging data importance of customer clubs -- Loyalty programs, and communities -- How does, or will, customer service fit into the mix? -- Virtual and real return on relationship investment -- (not) back to the future.
606 $a Customer services. $3 131906
606 $a Customer loyalty. $3 133902
606 $2 lc $a Customer relations. $3 187334
676 $a 658.8/12
700 $a Lowenstein $b Michael W. $f 1942- $3 133901