醒吾科技大學圖書館 |

[NT 42591] Language: Francais

[NT 5480] Login

[NT 5635] Back

[NT 59884] Switch To: [NT 5556] Labeled | [NT 5559] MARC Mode | [NT 33762] ISBD

The fundamentals of business to business sales and marketing

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	CoeJohn.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c2004.
[NT 47264] Description:	xiii, 240 p.ill. : 24 cm.;
[NT 47266] Subject:	Selling -
[NT 47266] Subject:	Selling. -
[NT 47266] Subject:	Industrial marketing. -
[NT 47266] Subject:	Sales management. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0071408797
[NT 60779] Content Note:	Why is it so tough to sell today? -- The new sales coverage model -- The first step : profiling and targeting the market --- Segmentation for communications -- Redesigning the inquiry generation process -- High yield lead qualification -- Sales conversion -- Up/cross sell and creating customer loyalty -- Campaign planning and execution -- How to build your company's database -- How to measure the results that will sell management.

The fundamentals of business to business sales and marketing
Coe, John.

The fundamentals of business to business sales and marketing / John Coe. - New York : McGraw-Hill, c2004.. - xiii, 240 p. ; ill. ; 24 cm..
Why is it so tough to sell today? -- The new sales coverage model -- The first step : profiling and targeting the market --- Segmentation for communications -- Redesigning the inquiry generation process -- High yield lead qualification -- Sales conversion -- Up/cross sell and creating customer loyalty -- Campaign planning and execution -- How to build your company's database -- How to measure the results that will sell management..
Includes index..
ISBN 0071408797
SellingSelling.Industrial marketing.Sales management.

The fundamentals of business to business sales and marketing
LDR:00888nam0 2200169 i 450 001 148182
005 20120618205621.0
010 1 $a 0071408797 $b hbk. $d NT840
100 $a 20071203d2004 m y0engy08 b
101 $a eng
102 $a us
105 $a a a 001yy
200 1 $a The fundamentals of business to business sales and marketing $f John Coe.
210 $a New York $d c2004. $c McGraw-Hill
215 1 $a xiii, 240 p. $c ill. $d 24 cm.
300 $a Includes index.
327 0 $a Why is it so tough to sell today? -- The new sales coverage model -- The first step : profiling and targeting the market --- Segmentation for communications -- Redesigning the inquiry generation process -- High yield lead qualification -- Sales conversion -- Up/cross sell and creating customer loyalty -- Campaign planning and execution -- How to build your company's database -- How to measure the results that will sell management.
606 $2 lc $a Selling $3 185525
606 $2 lc $a Selling. $3 187335
606 $a Industrial marketing. $3 118978 $2 lc $3 219134
606 $a Sales management. $3 119149 $2 lc $3 218272
676 $a 658.8/04
700 $a Coe $b John. $3 134058

[NT 59758] based on 0 [NT 59757] review(s)

[NT 42818] Items

1 [NT 46296] records • [NT 5501] Pages 1 •
1

[NT 5501718] Search Note

[NT 5000115] Inventory Number

[NT 7898] Location Name

[NT 7947] Item Class

[NT 33989] Material type

[NT 43385] Call number

[NT 5501238] Usage Class

[NT 45600] Loan Status

[NT 48088] No. of reservations

[NT 52971] Opac note

[NT 46641] Attachments

[NT 5502] Print

00218761

4樓西文圖書區

一般圖書

一般圖書

658.804 C672

一般使用(Normal)

[NT 41737] On shelf

0

1 [NT 46296] records • [NT 5501] Pages 1 •
1

[NT 59725] Reviews

[NT 59886] Add a review [NT 59885] and share your thoughts with other readers

Export

[NT 5501410] pickup library

[NT 48336] Change password

[NT 5480] Login