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The new mainstream : how the multicultural consumer is transforming American business
[NT 42944] Record Type:
[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:
how the multicultural consumer is transforming American business
[NT 47261] Author:
GarciaGuy,, 1955-
[NT 47351] Place of Publication:
New York
[NT 47263] Published:
Rayo;
[NT 47352] Year of Publication:
2004
[NT 50960] Edition:
1st ed
[NT 47264] Description:
xv, 320 p.24 cm;
[NT 47266] Subject:
Ethnicity - United States -
[NT 47266] Subject:
Minority consumers - United States -
[NT 47266] Subject:
Multiculturalism - Case studies -
[NT 50961] ISBN:
0060584653
The new mainstream : how the multicultural consumer is transforming American business
Garcia, Guy,
The new mainstream
: how the multicultural consumer is transforming American business / Guy Garcia - 1st ed. - New York : Rayo, 2004. - xv, 320 p. ; 24 cm.
Includes bibliographical references (p. [283]-298) and index.
ISBN 0060584653
EthnicityMinority consumersMulticulturalism -- Case studies -- United States -- United States
The new mainstream : how the multicultural consumer is transforming American business
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