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Internet marketing in hospitality

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	CoxBarbara G, 1946
[NT 47353] Alternative Intellectual Responsibility:	KoelzerWilliam.,
[NT 47351] Place of Publication:	Upper Saddle River, N.J
[NT 47263] Published:	Prentice Hall;
[NT 47352] Year of Publication:	c2004.
[NT 47264] Description:	xiv, 322 p.ill. : 24 cm.;
[NT 47298] Series:	NetEffect series
[NT 47266] Subject:	Hospitality industry - Management -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0130984752
[NT 60779] Content Note:	Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience andgoals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines,directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail --E-mail mechanics --Writing e-mail (with sample e-mail messages)

Internet marketing in hospitality
Cox, Barbara G

Internet marketing in hospitality / Barbara Cox, William Koelzer. - Upper Saddle River, N.J : Prentice Hall, c2004.. - xiv, 322 p. ; ill. ; 24 cm.. - (NetEffect series).
Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience andgoals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines,directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail --E-mail mechanics --Writing e-mail (with sample e-mail messages).
Includes index..
ISBN 0130984752
Hospitality industry -- Management

Koelzer, William.

Internet marketing in hospitality
LDR:00981nam0 2200169 i 450 001 148510
005 20120618212535.0
010 1 $a 0130984752 $b pbk. $d NT2119
100 $a 20071203d2004 m y0engy08 b
101 0 $a eng
102 $a us
105 $a a a 001yy
200 1 $a Internet marketing in hospitality $f Barbara Cox, William Koelzer.
210 $a Upper Saddle River, N.J $d c2004. $c Prentice Hall
215 1 $a xiv, 322 p. $c ill. $d 24 cm.
225 1 $a NetEffect series
300 $a Includes index.
327 0 $a Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience andgoals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines,directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail --E-mail mechanics --Writing e-mail (with sample e-mail messages)
606 $2 lc $a Hospitality industry $x Management $3 186142
700 $a Cox $b Barbara G $f 1946 $3 134941
701 $a Koelzer $b William. $3 134942

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