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Electronic marketing : integrating electronic resources into the marketing process

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	integrating electronic resources into the marketing process
[NT 47261] Author:	ReedyJoel,
[NT 47354] Secondary Intellectual Responsibility:	SchulloShauna,
[NT 47354] Secondary Intellectual Responsibility:	ZimmermanKenneth,
[NT 47351] Place of Publication:	Fort Worth
[NT 47263] Published:	Dryden Press;
[NT 47352] Year of Publication:	c2000
[NT 47264] Description:	xxiv, 466 p.ill. : 28 cm;
[NT 47298] Series:	The Dryden Press series in marketing
[NT 47266] Subject:	Internet marketing -
[NT 47266] Subject:	Telemarketing -
[NT 50961] ISBN:	0030211077

Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel

Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman - Fort Worth : Dryden Press, c2000. - xxiv, 466 p. ; ill. ; 28 cm. - (The Dryden Press series in marketing).
Includes bibliographical references and index.
ISBN 0030211077
Internet marketingTelemarketing

Schullo, Shauna

Electronic marketing : integrating electronic resources into the marketing process
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