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Advertising media A to Z : the definitive resource for media planning, buying, and research

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	the definitive resource for media planning, buying, and research
[NT 47261] Author:	SurmanekJim.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c2004.
[NT 47264] Description:	viii, 337 p.23 cm.;
[NT 47266] Subject:	Advertising media planning - Dictionaries. -
[NT 50961] ISBN:	0071422145

Advertising media A to Z : the definitive resource for media planning, buying, and research
Surmanek, Jim.

Advertising media A to Z : the definitive resource for media planning, buying, and research / Jim Surmanek. - New York : McGraw-Hill, c2004.. - viii, 337 p. ; 23 cm..
ISBN 0071422145
Advertising media planning -- Dictionaries.

Advertising media A to Z : the definitive resource for media planning, buying, and research
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