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Data mining techniques : for marketing, sales, and customer relationship management

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	for marketing, sales, and customer relationship management
[NT 47261] Author:	BerryMichael J. A.,
[NT 47353] Alternative Intellectual Responsibility:	LinoffGordon.,
[NT 47351] Place of Publication:	Indianapolis, Ind.
[NT 47263] Published:	Wiley Pub.;
[NT 47352] Year of Publication:	c2004.
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	xxv, 643 p.ill. : 24 cm.;
[NT 47266] Subject:	Data mining. -
[NT 47266] Subject:	Marketing -
[NT 47266] Subject:	Business - Computer programs -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0471470643

Data mining techniques : for marketing, sales, and customer relationship management
Berry, Michael J. A.

Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff. - 2nd ed.. - Indianapolis, Ind. : Wiley Pub., c2004.. - xxv, 643 p. ; ill. ; 24 cm..
Includes index..
ISBN 0471470643
Data mining.MarketingBusiness -- Computer programs

Linoff, Gordon.

Data mining techniques : for marketing, sales, and customer relationship management
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