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Dynamics of international advertising : theoretical and practical perspectives

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	theoretical and practical perspectives
[NT 47261] Author:	MuellerBarbara, 1958-
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	P. Lang;
[NT 47352] Year of Publication:	c2006.
[NT 47264] Description:	x, 342 p.ill. : 26 cm.;
[NT 47266] Subject:	Advertising. -
[NT 50961] ISBN:	0820463604

Dynamics of international advertising : theoretical and practical perspectives
Mueller, Barbara

Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller. - New York : P. Lang, c2006.. - x, 342 p. ; ill. ; 26 cm..
Includes bibliographical references and index..
ISBN 0820463604ISBN 9780820463605
Advertising.

Dynamics of international advertising : theoretical and practical perspectives
LDR:00621nam0 2200205 i 450 001 150286
005 20120618215857.0
010 1 $a 0820463604 $b pbk. $d NT1968
010 1 $a 9780820463605 $b pbk. $d NT1968
020 $a US $b 2003027817
042 $a pcc
100 $a 20071203d2006 m y0engy08 b
101 $a eng
102 $a us
105 $a a z 001yy
200 1 $a Dynamics of international advertising $e theoretical and practical perspectives $f Barbara Mueller.
210 $a New York $d c2006. $c P. Lang
215 1 $a x, 342 p. $c ill. $d 26 cm.
320 $a Includes bibliographical references and index.
606 $2 lc $a Advertising. $3 216077
676 $a 659.1 $v 21
680 $a HF5823 $b .M829 2004
700 $a Mueller $b Barbara $f 1958- $3 139514

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