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Innovative marketing communications : strategies for the events industry

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	strategies for the events industry
[NT 47261] Author:	MastermanGuy.,
[NT 47353] Alternative Intellectual Responsibility:	WoodEmma H.,
[NT 47351] Place of Publication:	Burlington, MA
[NT 47263] Published:	Elsevier/Butterworth-Heinemann;
[NT 47352] Year of Publication:	2006.
[NT 47264] Description:	xxi, 322 p.ill. : 25 cm.;
[NT 47298] Series:	Events management series
[NT 47266] Subject:	Special events - Marketing -
[NT 50961] ISBN:	0750663618

Innovative marketing communications : strategies for the events industry
Masterman, Guy.

Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood. - Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.. - xxi, 322 p. ; ill. ; 25 cm.. - (Events management series).
Includes bibliographical references and indexes..
ISBN 0750663618ISBN 9780750663618
Special events -- Marketing

Wood, Emma H.

Innovative marketing communications : strategies for the events industry
LDR:00731nam0 2200229 i 450 001 150376
005 20120618220329.0
009 $a(OCoLC)ocm57430060
010 1 $a 0750663618 $b pbk. $d NT1589
010 1 $a 9780750663618 $b pbk. $d NT1589
020 $a US $b 2005925262
042 $a lccopycat
100 $a 20071203d2006 m y0engy08 b
101 $a eng
102 $a gb
105 $a a z 001yy
200 1 $a Innovative marketing communications $e strategies for the events industry $f Guy Masterman, Emma H. Wood.
210 $a Burlington, MA $a Oxford $d 2006. $c Elsevier/Butterworth-Heinemann
215 1 $a xxi, 322 p. $c ill. $d 25 cm.
225 1 2 $a Events management series
320 $a Includes bibliographical references and indexes.
606 $a Special events $x Marketing $x Management $3 93881 $3 219265
676 $a 394.2068 $v 22
680 $a GT3405 $b .M37 2006
700 $a Masterman $b Guy. $3 139785
701 $a Wood $b Emma H. $3 139786

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