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Marketing for hospitality and tourism

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	KotlerPhilip,
[NT 47353] Alternative Intellectual Responsibility:	BowenJohn T,
[NT 47353] Alternative Intellectual Responsibility:	MakensJames C,
[NT 47351] Place of Publication:	Upper Saddle River, N.J.
[NT 47263] Published:	Pearson Prentice Hall;
[NT 47352] Year of Publication:	c2006
[NT 50960] Edition:	4th ed
[NT 47264] Description:	xxiv, 932 p.ill. (chiefly col.) : 27 cm ;
[NT 47266] Subject:	Hospitality industry - Management. -
[NT 47266] Subject:	Tourism - Mexico -
[NT 47265] Notes:	Includes index
[NT 50961] ISBN:	0131193783

Marketing for hospitality and tourism
Kotler, Philip

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens - 4th ed . - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006 . - xxiv, 932 p. ; ill. (chiefly col.) ; 27 cm .
Includes index.
ISBN 0131193783
Hospitality industryTourism -- Management. -- Mexico

Bowen, John T

Marketing for hospitality and tourism
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101 0 $a eng
102 $a us
105 $a a z 001yy
200 1 $a Marketing for hospitality and tourism $f Philip Kotler, John T. Bowen, James C. Makens
205 $a 4th ed
210 $a Upper Saddle River, N.J. $d c2006 $c Pearson Prentice Hall
215 1 $a xxiv, 932 p. $c ill. (chiefly col.) $d 27 cm
300 $a Includes index
606 $a Hospitality industry $x Management. $3 155715 $2 lc $3 232123
606 $a Tourism $y Mexico $3 155923 $2 lc $3 232124
676 $a 647.94/098/8 $v 22
680 $a TX911.3.M3 $b K68 2006
700 $a Kotler $b Philip $3 38820
701 $a Bowen $b John T $3 156053
701 $a Makens $b James C $3 92136

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