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Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a complete action kit of tools and techniques for achieving profitable key supplier status
[NT 47261] Author:	ChevertonPeter.,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Kogan Page;
[NT 47352] Year of Publication:	c2004.
[NT 50960] Edition:	3rd ed.
[NT 47264] Description:	xii, 356 p.ill. : 25 cm.; 1 CD-ROM (4 3/4 in.)+
[NT 47266] Subject:	Customer services -
[NT 47266] Subject:	Marketing - Key accounts. -
[NT 47266] Subject:	Selling - Key accounts. -
[NT 50961] ISBN:	0749441690

Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status
Cheverton, Peter.

Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton. - 3rd ed.. - London : Kogan Page, c2004.. - xii, 356 p. ; ill. ; 25 cm..
Includes bibliographical references (p. 350-351) and index.
ISBN 0749441690
Customer servicesMarketingSelling -- Key accounts. -- Key accounts.

Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status
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200 1 $a Key account management $e a complete action kit of tools and techniques for achieving profitable key supplier status $f Peter Cheverton.
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210 $a London $a Sterling, VA $d c2004. $c Kogan Page
215 1 $a xii, 356 p. $c ill. $d 25 cm. $e 1 CD-ROM (4 3/4 in.)
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606 $a Selling $x Key accounts. $3 184702 $2 lc $3 236766
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