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Market intelligence : how and why organizations use market research

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how and why organizations use market research
[NT 47261] Author:	CallinghamMartin.,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Kogan Page;
[NT 47352] Year of Publication:	c2004.
[NT 47264] Description:	viii, 223 p.24 cm.;
[NT 47298] Series:	Market research in practice series
[NT 47266] Subject:	Marketing research -
[NT 50961] ISBN:	0749442018

Market intelligence : how and why organizations use market research
Callingham, Martin.

Market intelligence : how and why organizations use market research / Martin Callingham. - London : Kogan Page, c2004.. - viii, 223 p. ; 24 cm.. - (Market research in practice series).
Includes bibliographical references and index.
ISBN 0749442018
Marketing research

Market intelligence : how and why organizations use market research
LDR:00752nam 2200229 450 001 185845
005 20120619003705.0
010 1 $a 0749442018 $b pbk. $d NT1314
020 $a US$b 2004002672
042 $a pcc
100 $a 20090114d2004 m y0engy08 b
101 0 $a eng
102 $a gb
105 $a y z 001yy
200 1 $a Market intelligence $e how and why organizations use market research $f Martin Callingham.
210 $a London $a Sterling, Va. $d c2004. $c Kogan Page
215 1 $a viii, 223 p. $d 24 cm.
225 2 $a Market research in practice series
320 $a Includes bibliographical references and index
410 0 $1 2001 $a Market research in practice series
517 1 $a How and why organizations use market research
606 $a Marketing research $3 184773 $2 lc $3 222024
676 $a 658.8/3 $v 22
680 $a HF5415.2 $b .C25 2004
700 $a Callingham $b Martin. $3 184772

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