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Marketing automation : practical steps to more effective direct marketing

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	practical steps to more effective direct marketing
[NT 47261] Author:	LeSueurJeff, 1956-
[NT 47351] Place of Publication:	Hoboken, N.J.
[NT 47263] Published:	John Wiley & Sons;
[NT 47352] Year of Publication:	c2007.
[NT 47264] Description:	xiii, 346 p.ill. : 24 cm.;
[NT 47298] Series:	Wiley and SAS business series
[NT 47266] Subject:	Marketing - Data processing -
[NT 47266] Subject:	Direct marketing -
[NT 47265] Notes:	Includes index
[NT 50961] ISBN:	9780470125427

Marketing automation : practical steps to more effective direct marketing
LeSueur, Jeff

Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur. - Hoboken, N.J. : John Wiley & Sons, c2007.. - xiii, 346 p. ; ill. ; 24 cm.. - (Wiley and SAS business series).
Includes index.
ISBN 9780470125427ISBN 047012542X
MarketingDirect marketing -- Data processing

Marketing automation : practical steps to more effective direct marketing
LDR:00734nam 2200241 450 001 186142
005 20120619001002.0
009 a(OCoLC)85851481
009 a(OCoLC)ocm85851481
010 1 $a 9780470125427 $b hbk.
010 1 $a 047012542X $b hbk. $d NT1439
020 $a US$b 2007009240
100 $a 20090114d2007 m y0engy08 b
101 0 $a eng
102 $a us
105 $a a z 001yy
200 1 $a Marketing automation $e practical steps to more effective direct marketing $f Jeff LeSueur.
210 $a Hoboken, N.J. $d c2007. $c John Wiley & Sons
215 1 $a xiii, 346 p. $c ill. $d 24 cm.
225 2 $a Wiley and SAS business series
300 $a Includes index
410 0 $1 2001 $a Wiley and SAS business series
606 $a Marketing $x Data processing $3 185824 $2 lc $3 235526
606 $a Direct marketing $3 185823 $2 lc $3 223155
676 $a 658.8/72 $v 22
680 $a HF5415.126 $b .L47 2007
700 $a LeSueur $b Jeff $f 1956- $3 185822

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