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Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	tools and techniques to measure the success of all types of meetings and events
[NT 47261] Author:	PhillipsJack J., 1945-
[NT 47353] Alternative Intellectual Responsibility:	PhillipsPatricia Pulliam.,
[NT 47353] Alternative Intellectual Responsibility:	BreiningM. Theresa.,
[NT 47351] Place of Publication:	Burlington, MA
[NT 47263] Published:	Butterworth-Heinemann;
[NT 47352] Year of Publication:	2008.
[NT 50960] Edition:	1st ed.
[NT 47264] Description:	xxvi, 274 p.ill. : 23 cm.;
[NT 47266] Subject:	Business meetings - Evaluation. -
[NT 47266] Subject:	Congresses and conventions - Evaluation. -
[NT 47266] Subject:	Rate of return. -
[NT 47266] Subject:	Seminars - Evaluation. -
[NT 47266] Subject:	Special events - Evaluation. -
[NT 47266] Subject:	Trade shows - Evaluation. -
[NT 50961] ISBN:	9780750683388

Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events
Phillips, Jack J.

Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events / Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips. - 1st ed.. - Burlington, MA : Butterworth-Heinemann, 2008.. - xxvi, 274 p. ; ill. ; 23 cm..
Includes bibliographical references and index.
ISBN 9780750683388ISBN 0750683384
Business meetingsCongresses and conventionsRate of return.SeminarsSpecial eventsTrade shows -- Evaluation. -- Evaluation. -- Evaluation. -- Evaluation. -- Evaluation.

Phillips, Patricia Pulliam.

Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events
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