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The culting of brands : turn your customers into true believers

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	turn your customers into true believers
[NT 47261] Author:	AtkinDouglas. ,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Portfolio;
[NT 47352] Year of Publication:	2004.
[NT 47264] Description:	xxii, 230 p.22 cm. ;
[NT 47266] Subject:	Customer loyalty. -
[NT 47266] Subject:	Identity (Psychology) -
[NT 47266] Subject:	Brand name products - Marketing -
[NT 50961] ISBN:	1591840961

The culting of brands : turn your customers into true believers
Atkin, Douglas.

The culting of brands : turn your customers into true believers / Douglas Atkin. - New York : Portfolio, 2004. . - xxii, 230 p. ; 22 cm. .
Includes bibliographical references (p. 211-219) and index. .
ISBN 1591840961ISBN 9781591840961
Customer loyalty.Identity (Psychology)Brand name products -- Marketing

The culting of brands : turn your customers into true believers
LDR:00503nam 2200157 n 450 001 186674
005 20120619003422.0
010 1 $a 1591840961 $b pbk. $d NT265
010 1 $a 9781591840961 $b pbk. $d NT265
100 $a 20090114d2004 m y0engy08 b
101 $a eng
102 $a us
105 $a y z 001yy
200 1 $a The culting of brands $e turn your customers into true believers $f Douglas Atkin.
210 $a New York $d 2004. $c Portfolio
215 1 $a xxii, 230 p. $d 22 cm.
320 $a Includes bibliographical references (p. 211-219) and index.
606 $a Customer loyalty. $3 133902
606 $a Identity (Psychology) $3 124403
606 $a Brand name products $x Marketing $x Management. $3 187358 $2 lc $3 236610
700 $a Atkin $b Douglas. $3 187357

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