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Crossing the chasm : marketing and selling high-tech products to mainstream customers

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	marketing and selling high-tech products to mainstream customers
[NT 47261] Author:	MooreGeoffrey A., 1946-
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	HarperBusiness;
[NT 47352] Year of Publication:	1999.
[NT 50960] Edition:	1st pbk. ed.
[NT 47264] Description:	xv, 223 p.ill. : 21 cm.;
[NT 47266] Subject:	Selling - High technology. -
[NT 47266] Subject:	Technological innovations - Marketing. -
[NT 47266] Subject:	High technology - Marketing. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0887307175

Crossing the chasm : marketing and selling high-tech products to mainstream customers
Moore, Geoffrey A.

Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna. - 1st pbk. ed.. - New York : HarperBusiness, 1999.. - xv, 223 p. ; ill. ; 21 cm..
Includes index..
ISBN 0887307175ISBN 9780887307171
SellingTechnological innovationsHigh technology -- High technology. -- Marketing. -- Marketing.

Crossing the chasm : marketing and selling high-tech products to mainstream customers
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