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Positioning : the battle for your mind

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	the battle for your mind
[NT 47261] Author:	RiesAl.,
[NT 47353] Alternative Intellectual Responsibility:	TroutJack.,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c2001.
[NT 47264] Description:	x, 213 p.21 cm.;
[NT 47266] Subject:	Positioning (Advertising) -
[NT 47265] Notes:	"How to be seen and heard in the overcrowded marketplace" --Cover.
[NT 50961] ISBN:	0071373586

Positioning : the battle for your mind
Ries, Al.

Positioning : the battle for your mind / Al Ries, Jack Trout. - London : McGraw-Hill, c2001.. - x, 213 p. ; 21 cm..
"How to be seen and heard in the overcrowded marketplace" --Cover."With a new preface by Jack Trout"--P. [4] of cover.Includes index..
ISBN 0071373586ISBN 9780071373586
Positioning (Advertising)

Trout, Jack.

Positioning : the battle for your mind
LDR:00658nam 2200205 n 450 001 186775
005 20120619004611.0
010 1 $a 0071373586 $b pbk. $d NT603
010 1 $a 9780071373586 $b pbk. $d NT603
100 $a 20090114d2001 m y0engy08 b
101 $a eng
102 $a us
105 $a y z 001yy
200 1 $a Positioning $e the battle for your mind $f Al Ries, Jack Trout.
210 $a London $a New York $d c2001. $c McGraw-Hill
215 1 $a x, 213 p. $d 21 cm.
300 $a "How to be seen and heard in the overcrowded marketplace" --Cover.
300 $a "With a new preface by Jack Trout"--P. [4] of cover.
300 $a Includes index.
606 $a Positioning (Advertising) $3 187668 $2 lc $3 223183
676 $a 659.1 $v 21
680 $a HF5827.2 $b .R53 2001
700 $a Ries $b Al. $3 132244
701 $a Trout $b Jack. $3 132245

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