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[NT 33762] ISBD
Marketing : an introduction
[NT 42944] Record Type:
[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:
an introduction
[NT 47261] Author:
ArmstrongGary,
[NT 47353] Alternative Intellectual Responsibility:
KotlerPhilip.,
[NT 47351] Place of Publication:
Upper Saddle River, N.J.
[NT 47263] Published:
Pearson Prentice Hall;
[NT 47352] Year of Publication:
c2007.
[NT 50960] Edition:
8th ed.
[NT 47264] Description:
1 v. (various pagings)col. ill. : 28 cm.;
[NT 47266] Subject:
Marketing. -
[NT 47265] Notes:
Kotler's name appears first on the earlier ed.
[NT 50961] ISBN:
0131865919
Marketing : an introduction
Armstrong, Gary
Marketing
: an introduction / Gary Armstrong, Philip Kotler. - 8th ed.. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007.. - 1 v. (various pagings) ; col. ill. ; 28 cm..
Kotler's name appears first on the earlier ed..
Includes bibliographical references (R.1-22) and index..
ISBN 0131865919ISBN 9780131865914
Marketing.
Kotler, Philip.
Marketing : an introduction
LDR
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