醒吾科技大學圖書館 |

[NT 42591] Language: Francais

[NT 5480] Login

[NT 5635] Back

[NT 59884] Switch To: [NT 5556] Labeled | [NT 5559] MARC Mode | [NT 33762] ISBD

Marketing strategy and competitive positioning

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	HooleyGraham J.,
[NT 47353] Alternative Intellectual Responsibility:	SaundersJohn A., 1946-
[NT 47353] Alternative Intellectual Responsibility:	PiercyNigel.,
[NT 47351] Place of Publication:	Harlow, England
[NT 47263] Published:	Financial Times/Prentice Hall;
[NT 47352] Year of Publication:	2004.
[NT 50960] Edition:	3rd ed.
[NT 47264] Description:	xxiv, 622 p.ill. : 24 cm.;
[NT 47266] Subject:	Marketing - Management. -
[NT 47266] Subject:	Target marketing. -
[NT 50961] ISBN:	0273655167

Marketing strategy and competitive positioning
Hooley, Graham J.

Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. - 3rd ed.. - Harlow, England : Financial Times/Prentice Hall, 2004.. - xxiv, 622 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 0273655167ISBN 9780273655169
MarketingTarget marketing. -- Management.

Saunders, John A.

Marketing strategy and competitive positioning
LDR:00677nam 2200217 n 450 001 186785
005 20120619004620.0
010 1 $a 0273655167 $b pbk. $d NT4433
010 1 $a 9780273655169 $b pbk. $d NT4433
020 $a US$b 2003060546
042 $a pcc
100 $a 20090114d2004 m y0engy08 b
101 $a eng
102 $a gb
105 $a a z 001yy
200 1 $a Marketing strategy and competitive positioning $f Graham J. Hooley, John A. Saunders, Nigel F. Piercy.
205 $a 3rd ed.
210 $a Harlow, England $a New York $d 2004. $c Financial Times/Prentice Hall
215 1 $a xxiv, 622 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and index.
606 $a Marketing $x Management. $3 185064 $2 lc $3 237150
606 $a Target marketing. $3 128814
676 $a 658.8/02 $v 22
680 $a HF5415.127 $b .H66 2004
700 $a Hooley $b Graham J. $3 187690
701 $a Saunders $b John A. $f 1946- $3 187692
701 $a Piercy $b Nigel. $3 187691

[NT 59758] based on 0 [NT 59757] review(s)

[NT 42818] Items

1 [NT 46296] records • [NT 5501] Pages 1 •
1

[NT 5501718] Search Note

[NT 5000115] Inventory Number

[NT 7898] Location Name

[NT 7947] Item Class

[NT 33989] Material type

[NT 43385] Call number

[NT 5501238] Usage Class

[NT 45600] Loan Status

[NT 48088] No. of reservations

[NT 52971] Opac note

[NT 46641] Attachments

[NT 5502] Print

00222553

4樓西文圖書區

一般圖書

一般圖書

658.802 H784 2004 1

一般使用(Normal)

[NT 41737] On shelf

0

1 [NT 46296] records • [NT 5501] Pages 1 •
1

[NT 59725] Reviews

[NT 59886] Add a review [NT 59885] and share your thoughts with other readers

Export

[NT 5501410] pickup library

[NT 48336] Change password

[NT 5480] Login