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[NT 33762] ISBD
Marketing planning : principles into practice
[NT 42944] Record Type:
[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:
principles into practice
[NT 47261] Author:
WoodMarian Burk.,
[NT 47351] Place of Publication:
Harlow, Eng.
[NT 47263] Published:
Prentice Hall Financial Times;
[NT 47352] Year of Publication:
2004.
[NT 47264] Description:
xxii, 379 p.ill. : 25 cm.; 1 CD-ROM (4 3/4 in.)+
[NT 47266] Subject:
Marketing - Management. -
[NT 47265] Notes:
Accompanying CD-ROM contains Marketing plan pro 6.0.
[NT 50961] ISBN:
0273686798
Marketing planning : principles into practice
Wood, Marian Burk.
Marketing planning
: principles into practice / Marian Burk Wood. - Harlow, Eng. : Prentice Hall Financial Times, 2004.. - xxii, 379 p. ; ill. ; 25 cm..
Accompanying CD-ROM contains Marketing plan pro 6.0..
Includes bibliographical references and index..
ISBN 0273686798ISBN 9780273686798
Marketing -- Management.
Marketing planning : principles into practice
LDR
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