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Planning for power advertising : a user's manual for students and practitioners

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a user's manual for students and practitioners
[NT 47261] Author:	HalveAnand Bhaskar, 1955-
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Response Books;
[NT 47352] Year of Publication:	2005.
[NT 47264] Description:	260 p.ill. : 24 cm.;
[NT 47266] Subject:	Advertising. -
[NT 47266] Subject:	Advertising - India. -
[NT 50961] ISBN:	8178295490

Planning for power advertising : a user's manual for students and practitioners
Halve, Anand Bhaskar

Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve. - London : Response Books, 2005.. - 260 p. ; ill. ; 24 cm..
Includes bibliographical references (p. [253]) and index..
ISBN 8178295490ISBN 9788178295497ISBN 0761933549ISBN 9780761933540
Advertising.Advertising -- India.

Planning for power advertising : a user's manual for students and practitioners
LDR:00802nam 2200241 n 450 001 186794
005 20120619004629.0
009 a(OCoLC)ocm60971863
010 1 $a 8178295490 $b India : pbk.
010 1 $a 9788178295497 $b India : pbk.
010 1 $a 0761933549 $b U.S. : pbk. $d NT1203
010 1 $a 9780761933540 $b U.S. : pbk. $d NT1203
020 $a US$b 2005019506
042 $a pcc
100 $a 20090114d2005 m y0engy08 b
101 $a eng
102 $a in
105 $a a z 001yy
200 1 $a Planning for power advertising $e a user's manual for students and practitioners $f Anand Bhaskar Halve.
210 $a London $a New Delhi $a Thousand Oaks, Calif. $d 2005. $c Response Books
215 1 $a 260 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references (p. [253]) and index.
606 $2 lc $a Advertising. $3 216077
606 $a Advertising $y India. $3 187712 $2 lc $3 237157
676 $a 659.1 $v 22
680 $a HF5823 $b .H3135 2005
700 $a Halve $b Anand Bhaskar $f 1955- $3 187711

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