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B2B brand management

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	KotlerPhilip.,
[NT 47353] Alternative Intellectual Responsibility:	PfoertschWaldemar.,
[NT 47353] Alternative Intellectual Responsibility:	MichiInes.,
[NT 47351] Place of Publication:	Berlin
[NT 47263] Published:	Springer;
[NT 47352] Year of Publication:	c2006.
[NT 47264] Description:	xvi, 357 p.ill. : 24 cm.;
[NT 47266] Subject:	Brand name products. -
[NT 47266] Subject:	Brand name products - Management. -
[NT 50961] ISBN:	3540253602

B2B brand management
Kotler, Philip.

B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi. - Berlin : Springer, c2006.. - xvi, 357 p. ; ill. ; 24 cm..
Includes bibliographical references (p. [331]-342) and indexes..
ISBN 3540253602ISBN 9783540253600
Brand name products.Brand name products -- Management.

Pfoertsch, Waldemar.

B2B brand management
LDR:00655nam 2200193 n 450 001 186838
005 20120619005920.0
010 1 $a 3540253602 $b hbk. $d NT2180
010 1 $a 9783540253600 $b hbk. $d NT2180
020 $a US$b 2006930595
100 $a 20090114d2006 m y0engy08 b
101 $a eng
102 $a de
105 $a a z 001yy
200 1 $a B2B brand management $f Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.
210 $a Berlin $a New York $d c2006. $c Springer
215 1 $a xvi, 357 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references (p. [331]-342) and indexes.
517 1 $a Business to business brand management
606 $2 lc $a Brand name products. $3 205992
606 $a Brand name products $x Management. $3 184704 $2 lc $3 236767
680 $a HD69.B7 $b K68 2006
700 $a Kotler $b Philip. $3 124509
701 $a Pfoertsch $b Waldemar. $3 187833
701 $a Michi $b Ines. $3 187832

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