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Strategic brand management

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	ElliottRichard H.,
[NT 47353] Alternative Intellectual Responsibility:	PercyLarry.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Oxford University Press;
[NT 47352] Year of Publication:	2007.
[NT 47264] Description:	xiv, 265 p.ill. : 25 cm.;
[NT 47266] Subject:	Product management. -
[NT 47266] Subject:	Strategic planning. -
[NT 50961] ISBN:	0199260001

Strategic brand management
Elliott, Richard H.

Strategic brand management / Richard Elliott, Larry Percy. - New York : Oxford University Press, 2007.. - xiv, 265 p. ; ill. ; 25 cm..
Includes bibliographical references and index..
ISBN 0199260001ISBN 9780199260003
Product management.Strategic planning.

Percy, Larry.

Strategic brand management
LDR:00646nam 2200217 n 450 001 186846
005 20120619005927.0
009 a(OCoLC)74915184
009 a(OCoLC)ocm74915184
010 1 $a 0199260001 $b pbk. $d NT2086
010 1 $a 9780199260003 $b pbk. $d NT2086
020 $a US$b 2006033911
100 $a 20090114d2007 m y0engy08 b
101 $a eng
102 $a gb
105 $a a z 001yy
200 1 $a Strategic brand management $f Richard Elliott, Larry Percy.
210 $a New York $a Oxford $d 2007. $c Oxford University Press
215 1 $a xiv, 265 p. $c ill. $d 25 cm.
320 $a Includes bibliographical references and index.
606 $2 lc $a Product management. $3 205994
606 $2 lc $a Strategic planning. $3 155716
676 $a 658.8/27 $v 22
680 $a HF5415.15 $b .E43 2007
700 $a Elliott $b Richard H. $3 187851
701 $a Percy $b Larry. $3 126259

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