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The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	why the future is age neutral when it comes to marketing & branding strategies
[NT 47261] Author:	StroudDick.,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Kogan Page;
[NT 47352] Year of Publication:	2005.
[NT 47264] Description:	xvi, 314 p.ill. : 24 cm.;
[NT 47266] Subject:	Middle-aged consumers - Attitudes. -
[NT 47266] Subject:	Marketing. -
[NT 47266] Subject:	Older consumers - Attitudes. -
[NT 47265] Notes:	"In association with OMD."
[NT 50961] ISBN:	0749442581

The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies
Stroud, Dick.

The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies / Dick Stroud. - London : Kogan Page, 2005.. - xvi, 314 p. ; ill. ; 24 cm..
"In association with OMD."Includes index..
ISBN 0749442581ISBN 9780749442583
Middle-aged consumersMarketing.Older consumers -- Attitudes. -- Attitudes.

The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies
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