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Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47376] Uniform Titlee:	Marketing spuren
[NT 47348] Title Information:	welcome to the third place and the total marketing experience
[NT 47261] Author:	MikundaChristian.,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Kogan Page;
[NT 47352] Year of Publication:	2004.
[NT 47264] Description:	xviii, 221 p. , [16] p. of platesill. (some col.) : 25 cm.;
[NT 47266] Subject:	Special events - Marketing. -
[NT 47266] Subject:	Special events - Planning. -
[NT 47265] Notes:	"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.
[NT 50961] ISBN:	0749442565

Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience
Mikunda, Christian.

Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda. - London : Kogan Page, 2004.. - xviii, 221 p. , [16] p. of plates ; ill. (some col.) ; 25 cm..
"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p..
Includes bibliographical references (p. [201]) and index..
ISBN 0749442565ISBN 9780749442569ISBN 0749445734ISBN 9780749445737
Special eventsSpecial events -- Marketing. -- Planning.

Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience
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