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Marketing and multicultural diversity

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47353] Alternative Intellectual Responsibility:	RaoC. P.,
[NT 47351] Place of Publication:	Aldershot, England
[NT 47263] Published:	Ashgate;
[NT 47352] Year of Publication:	c2006.
[NT 47264] Description:	xii, 275 p.ill. : 24 cm.;
[NT 47298] Series:	New perspectives in marketing
[NT 47266] Subject:	Market segmentation. -
[NT 47266] Subject:	Marketing - Social aspects. -
[NT 47266] Subject:	Consumer behavior. -
[NT 50961] ISBN:	0754643263

Marketing and multicultural diversity
Marketing and multicultural diversity / edited by C.P. Rao. - Aldershot, England : Ashgate, c2006.. - xii, 275 p. ; ill. ; 24 cm.. - (New perspectives in marketing).
Includes bibliographical references (p. [265]-268) and index..
ISBN 0754643263ISBN 9780754643265
Market segmentation.MarketingConsumer behavior. -- Social aspects.

Rao, C. P.

Marketing and multicultural diversity
LDR:00768nam 2200241 n 450 001 186860
005 20120619005943.0
009 a(OCoLC)ocm61684146
010 1 $a 0754643263 $b hbk. $d NT4414
010 1 $a 9780754643265 $b hbk. $d NT4414
020 $a US$b 2005026816
042 $a pcc
100 $a 20090114d2006 m y0engy08 b
101 $a eng
102 $a gb
105 $a a z 001yy
200 1 $a Marketing and multicultural diversity $f edited by C.P. Rao.
210 $a Aldershot, England $a Burlington, VT $d c2006. $c Ashgate
215 1 $a xii, 275 p. $c ill. $d 24 cm.
225 1 2 $a New perspectives in marketing
320 $a Includes bibliographical references (p. [265]-268) and index.
410 0 $1 2001 $a New perspectives in marketing
606 $a Market segmentation. $3 186211 $2 lc $3 236125
606 $a Marketing $x Social aspects. $3 187889 $2 lc $3 237661
606 $2 lc $a Consumer behavior. $3 206350
676 $a 658.8/02 $v 22
680 $a HF5415.32 $b .M37 2006
701 $a Rao $b C. P. $3 187888

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