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Qualitative marketing research : a cultural approach

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a cultural approach
[NT 47261] Author:	MoisanderJohanna.,
[NT 47353] Alternative Intellectual Responsibility:	ValtonenAnu.,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	SAGE;
[NT 47352] Year of Publication:	2006.
[NT 47264] Description:	xi, 227 p.25 cm.;
[NT 47298] Series:	Introducing qualitative methods
[NT 47266] Subject:	Marketing research. -
[NT 47266] Subject:	Qualitative research. -
[NT 50961] ISBN:	1412903807

Qualitative marketing research : a cultural approach
Moisander, Johanna.

Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen. - London : SAGE, 2006.. - xi, 227 p. ; 25 cm.. - (Introducing qualitative methods).
Includes bibliographical references and index..
ISBN 1412903807ISBN 9781412903806ISBN 1412903815ISBN 9781412903813
Marketing research.Qualitative research.

Valtonen, Anu.

Qualitative marketing research : a cultural approach
LDR:00847nam 2200265 n 450 001 186867
005 20120619005952.0
009 a(OCoLC)ocm65767037
010 1 $a 1412903807 $b hbk.
010 1 $a 9781412903806 $b hbk.
010 1 $a 1412903815 $b pbk. $d NT2006
010 1 $a 9781412903813 $b pbk. $d NT2006
020 $a US$b 2005933780
042 $a lccopycat $a ukblsr
100 $a 20090114d2006 m y0engy08 b
101 $a eng
102 $a gb
105 $a y z 001yy
200 1 $a Qualitative marketing research $e a cultural approach $f Johanna Moisander and Anu Valtonen.
210 $a London $a Thousand Oaks $d 2006. $c SAGE
215 1 $a xi, 227 p. $d 25 cm.
225 1 2 $a Introducing qualitative methods
320 $a Includes bibliographical references and index.
410 0 $1 2001 $a Introducing qualitative methods
606 $2 lc $a Marketing research. $3 206571
606 $a Qualitative research. $3 187892 $2 lc $3 236275
676 $a 658.83 $v 22
680 $a HF5415.2 $b .M623 2006
700 $a Moisander $b Johanna. $3 187918
701 $a Valtonen $b Anu. $3 187919

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