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Market-led strategic change : transforming the process of going to market

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	transforming the process of going to market
[NT 47261] Author:	PiercyNigel,
[NT 47351] Place of Publication:	Amsterdam
[NT 47263] Published:	Elsevier/Butterworth-Heinemann;
[NT 47352] Year of Publication:	2009
[NT 50960] Edition:	4th ed.
[NT 47264] Description:	xix, 551 p.col. ill. : 25 cm.;
[NT 47266] Subject:	Strategic planning -
[NT 47266] Subject:	Marketing -
[NT 47265] Notes:	Previous ed.: 2002
[NT 50961] ISBN:	1856175049

Market-led strategic change : transforming the process of going to market
Piercy, Nigel

Market-led strategic change : transforming the process of going to market / Nigel F. Piercy - 4th ed.. - Amsterdam : Elsevier/Butterworth-Heinemann, 2009 . - xix, 551 p. ; col. ill. ; 25 cm..
Previous ed.: 2002.
Includes bibliographical references and index .
ISBN 1856175049ISBN 9781856175043
Strategic planningMarketing

Market-led strategic change : transforming the process of going to market
LDR:00701nam 2200229 n 450 001 205904
005 20120619022624.0
009 a(OCoLC)229026185
009 229026185
010 1 $a 1856175049 $b pbk. $d NT2226
010 1 $a 9781856175043 $b pbk.
100 $a 20100421d2009 m y0engy08 b
101 $a eng
102 $a nl
105 $a a a 001yy
200 1 $a Market-led strategic change $e transforming the process of going to market $f Nigel F. Piercy
205 $a 4th ed.
210 $a Amsterdam $a Boston $a London $d 2009 $c Elsevier/Butterworth-Heinemann
215 1 $a xix, 551 p. $c col. ill. $d 25 cm.
300 $a Previous ed.: 2002
320 $a Includes bibliographical references and index
606 $2 lc $a Strategic planning $3 156542
606 $2 lc $a Marketing $3 202507
676 $a 658.8 $v 22
680 $a HF5415.13 $b .P542 2009
700 1 $a Piercy $b Nigel $3 202506

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