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Principles and practice of marketing

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	BlytheJim.,
[NT 47351] Place of Publication:	Andover, Hampshire, U.K.
[NT 47263] Published:	South-Western/Cengage Learning;
[NT 47352] Year of Publication:	c2009.
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	xxi, 744 p.col. ill. : 28 cm. ;
[NT 47266] Subject:	Industrial marketing - Management. -
[NT 47266] Subject:	Marketing - Case studies. -
[NT 47266] Subject:	Marketing - Management. -
[NT 50961] ISBN:	9781408011478

Principles and practice of marketing
Blythe, Jim.

Principles and practice of marketing / Jim Blythe. - 2nd ed. . - Andover, Hampshire, U.K. : South-Western/Cengage Learning, c2009. . - xxi, 744 p. ; col. ill. ; 28 cm. .
Includes bibliographical references and index. .
ISBN 9781408011478
Industrial marketingMarketingMarketing -- Management. -- Case studies. -- Management.

Principles and practice of marketing
LDR:00588nam 2200205 n 450 001 205944
005 20120619022952.0
009 a(OCoLC)422421654
009 ocn422421654
010 1 $a 9781408011478 $b pbk. $d NT2921
100 $a 20100421d2009 m y0engy08 b
101 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a Principles and practice of marketing $f Jim Blythe.
205 $a 2nd ed.
210 $a Andover, Hampshire, U.K. $d c2009. $c South-Western/Cengage Learning
215 1 $a xxi, 744 p. $c col. ill. $d 28 cm.
320 $a Includes bibliographical references and index.
517 1 $a Marketing
606 $a Industrial marketing $x Management. $3 205805 $2 lc $3 239710
606 $a Marketing $x Case studies. $3 202503 $2 lc $3 239656
606 $a Marketing $x Management. $3 185064 $2 lc $3 237150
676 $a 658.8 $v 22
700 1 $a Blythe $b Jim. $3 205804

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