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Cult of analytics : driving online marketing strategies using Web analytics

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	driving online marketing strategies using Web analytics
[NT 47261] Author:	JacksonSteve.,
[NT 47351] Place of Publication:	Oxford [England]
[NT 47263] Published:	Butterworth-Heinemann;
[NT 47352] Year of Publication:	2009.
[NT 50960] Edition:	1st ed.
[NT 47264] Description:	xviii, 265 p.ill. : 26 cm. ;
[NT 47298] Series:	E-marketing essentials
[NT 47266] Subject:	Internet marketing. -
[NT 47266] Subject:	Web usage mining. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	9781856176118

Cult of analytics : driving online marketing strategies using Web analytics
Jackson, Steve.

Cult of analytics : driving online marketing strategies using Web analytics / Steve Jackson. - 1st ed. . - Oxford [England] : Butterworth-Heinemann, 2009. . - xviii, 265 p. ; ill. ; 26 cm. . - (E-marketing essentials ).
Includes index..
ISBN 9781856176118
Internet marketing.Web usage mining.

Cult of analytics : driving online marketing strategies using Web analytics
LDR:00685nam 2200229 n 450 001 205945
005 20120619022953.0
009 a(OCoLC)318675030
009 318675030
010 1 $a 9781856176118 $b pbk. $d NT2007
100 $a 20100421d2009 m y0engy08 b
101 $a eng
102 $a gb
105 $a a z 001yy
200 1 $a Cult of analytics $e driving online marketing strategies using Web analytics $f Steve Jackson.
205 $a 1st ed.
210 $a Oxford [England] $d 2009. $c Butterworth-Heinemann
215 1 $a xviii, 265 p. $c ill. $d 26 cm.
225 1 2 $a E-marketing essentials
300 $a Includes index.
410 0 $1 2001 $a E-marketing essentials.
606 $2 lc $a Internet marketing. $3 205807
606 $2 lc $a Web usage mining. $3 205808
676 $a 658.872 $v 22
680 $a HF5415.1265 $b .J23 2009
700 1 $a Jackson $b Steve. $3 205806

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