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Strategic marketing planning

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	GilliganColin.,
[NT 47353] Alternative Intellectual Responsibility:	WilsonR. M. S.,
[NT 47351] Place of Publication:	Amsterdam
[NT 47263] Published:	Elsevier/Butterworth-Heinemann;
[NT 47352] Year of Publication:	2009.
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	x, 552 p.ill. : 25 cm. ;
[NT 47266] Subject:	Marketing - Management. -
[NT 47266] Subject:	Marketing - Planning. -
[NT 47265] Notes:	Previous ed.: 2003.
[NT 50961] ISBN:	9781856176170

Strategic marketing planning
Gilligan, Colin.

Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson. - 2nd ed. . - Amsterdam : Elsevier/Butterworth-Heinemann, 2009. . - x, 552 p. ; ill. ; 25 cm. .
Previous ed.: 2003..
Includes bibliographical references (p. 519-535) and index. .
ISBN 9781856176170
MarketingMarketing -- Management. -- Planning.

Wilson, R. M. S.

Strategic marketing planning
LDR:00629nam 2200205 n 450 001 205970
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009 ocn277069106
010 1 $a 9781856176170 $b pbk. $d NT2226
100 $a 20100421d2009 m y0engy08 b
101 $a eng
102 $a nl
105 $a a a 001yy
200 1 $a Strategic marketing planning $f Colin Gilligan and Richard M.S. Wilson.
205 $a 2nd ed.
210 $a Amsterdam $a Boston $a London $d 2009. $c Elsevier/Butterworth-Heinemann
215 1 $a x, 552 p. $c ill. $d 25 cm.
300 $a Previous ed.: 2003.
320 $a Includes bibliographical references (p. 519-535) and index.
606 $a Marketing $x Management. $3 185064 $2 lc $3 237150
606 $a Marketing $x Planning. $3 205899 $2 lc $3 239730
676 $a 658.802 $v 22
680 $a HF5415.13 $b .G49 2009
700 1 $a Gilligan $b Colin. $3 205897
701 1 $a Wilson $b R. M. S. $g Richard Malcolm Sano $3 205898

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