醒吾科技大學圖書館 |

[NT 42591] Language: Francais

[NT 5635] Back

[NT 59884] Switch To: [NT 5556] Labeled | [NT 5559] MARC Mode | [NT 33762] ISBD

Brand vision : how to energize your team to drive business growth

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how to energize your team to drive business growth
[NT 47261] Author:	TaylorDavid, 1964-
[NT 47351] Place of Publication:	Chichester, West Sussex, England
[NT 47263] Published:	John Wiley & Sons;
[NT 47352] Year of Publication:	c2006.
[NT 47264] Description:	xii, 270 p.ill. : 24 cm.;
[NT 47266] Subject:	Employee motivation. -
[NT 47266] Subject:	Product management. -
[NT 47266] Subject:	Brand name products. -
[NT 51458] Online resource:	http://www.loc.gov/catdir/toc/ecip072/2006033488.html
[NT 51458] Online resource:	http://www.loc.gov/catdir/toc/ecip072/2006033488.html
[NT 51458] Online resource:	http://www.loc.gov/catdir/toc/ecip072/2006033488.html
[NT 50961] ISBN:	0470028351
[NT 60779] Content Note:	Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping.

Brand vision : how to energize your team to drive business growth
Taylor, David

Brand vision : how to energize your team to drive business growth / David Taylor. - Chichester, West Sussex, England : John Wiley & Sons, c2006.. - xii, 270 p. ; ill. ; 24 cm..
Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping..
Includes bibliographical references (p. [253]-254) and index..
ISBN 0470028351ISBN 9780470028353
Employee motivation.Product management.Brand name products.

Brand vision : how to energize your team to drive business growth
LDR:01426cam 22002534i 4500 001 205999
005 20120619023302.0
009 14588208
010 1 $a 0470028351 $b hbk. $d NT1824
010 1 $a 9780470028353 $b hbk.
020 $a US $b 2006033488
100 $a 20100421d2006 m y0engy08 b
101 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a Brand vision $e how to energize your team to drive business growth $f David Taylor.
210 $a Chichester, West Sussex, England $a Hoboken, NJ $d c2006. $c John Wiley & Sons
215 1 $a xii, 270 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references (p. [253]-254) and index.
327 0 $a Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping.
606 $2 lc $a Employee motivation. $3 205993
606 $2 lc $a Product management. $3 205994
606 $2 lc $a Brand name products. $3 205992
676 $a 658.8/27 $v 22
680 $a HD69.B7 $b T395 2006
700 1 $a Taylor $b David $f 1964- $3 124405
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip072/2006033488.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0741/2006033488-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0741/2006033488-d.html