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The executive's guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth
[NT 47261] Author:	AllenJudy, 1952-
[NT 47351] Place of Publication:	Mississauga, Ont.
[NT 47263] Published:	J. Wiley & Sons Canada;
[NT 47352] Year of Publication:	c2007.
[NT 47264] Description:	xx, 300 p.24 cm.;
[NT 47266] Subject:	Public relations. -
[NT 47266] Subject:	Business entertaining - Planning. -
[NT 51458] Online resource:	http://www.loc.gov/catdir/enhancements/fy0741/2007405451-t.html
[NT 51458] Online resource:	http://www.loc.gov/catdir/enhancements/fy0741/2007405451-t.html
[NT 51458] Online resource:	http://www.loc.gov/catdir/enhancements/fy0741/2007405451-t.html
[NT 50961] ISBN:	0470838485

The executive's guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth
Allen, Judy

The executive's guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / Judy Allen. - Mississauga, Ont. : J. Wiley & Sons Canada, c2007.. - xx, 300 p. ; 24 cm..
Includes bibliographical references and index..
ISBN 0470838485ISBN 9780470838488
Public relations.Business entertaining -- Planning.

The executive's guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth
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200 1 $a The executive's guide to corporate events & business entertaining $e how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth $f Judy Allen.
210 $a Mississauga, Ont. $d c2007. $c J. Wiley & Sons Canada
215 1 $a xx, 300 p. $d 24 cm.
320 $a Includes bibliographical references and index.
517 1 $a The executive's guide to corporate events and business entertaining
606 $2 lc $a Public relations. $3 206060
606 $a Business entertaining $x Planning. $3 206059 $2 lc $3 239795
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680 $a HD59 $b .A455 2007
700 1 $a Allen $b Judy $f 1952- $3 134142
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0741/2007405451-t.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0741/2007405451-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0741/2007405451-d.html