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Marketing communications in tourism and hospitality : concepts, strategies and cases

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	concepts, strategies and cases
[NT 47261] Author:	McCabeScott,
[NT 47351] Place of Publication:	Amsterdam
[NT 47263] Published:	Butterworth-Heinemann;
[NT 47352] Year of Publication:	2009
[NT 50960] Edition:	1st ed.
[NT 47264] Description:	xx, 300 p.ill. : 25 cm.;
[NT 47298] Series:	Hospitality, leisure, and tourism
[NT 47266] Subject:	Communication in marketing - Cases -
[NT 47266] Subject:	Hospitality industry - Marketing -
[NT 47266] Subject:	Hospitality industry - Marketing -
[NT 47266] Subject:	Tourism - Marketing -
[NT 47266] Subject:	Tourism - Marketing -
[NT 47266] Subject:	Communication in marketing -
[NT 50961] ISBN:	0750682779
[NT 60779] Content Note:	Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer rolesin marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting andpositioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications

Marketing communications in tourism and hospitality : concepts, strategies and cases
McCabe, Scott

Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe - 1st ed.. - Amsterdam : Butterworth-Heinemann, 2009 . - xx, 300 p. ; ill. ; 25 cm.. - (Hospitality, leisure, and tourism ).
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer rolesin marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting andpositioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications .
Includes bibliographical references and index .
ISBN 0750682779ISBN 9780750682770
Communication in marketingHospitality industryHospitality industryTourismTourismCommunication in marketing -- Cases -- Marketing -- Marketing -- Marketing -- Marketing

Marketing communications in tourism and hospitality : concepts, strategies and cases
LDR:01403nam 2200265 n 450 001 206235
005 20120619024354.0
009 a(OCoLC)298512336
009 298512336
010 1 $a 0750682779 $b pbk. $d NT1861
010 1 $a 9780750682770 $b pbk.
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101 $a eng
102 $a nl
105 $a a a 001yy
200 1 $a Marketing communications in tourism and hospitality $e concepts, strategies and cases $f Scott McCabe
205 $a 1st ed.
210 $a Amsterdam $a Boston $d 2009 $c Butterworth-Heinemann
215 1 $a xx, 300 p. $c ill. $d 25 cm.
225 1 2 $a Hospitality, leisure, and tourism
320 $a Includes bibliographical references and index
327 0 $a Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer rolesin marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting andpositioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications
410 0 $1 2001 $a Hospitality, leisure, and tourism series
512 1 $a Marketing communications in tourism & hospitality
606 $a Communication in marketing $x Cases $3 206748 $2 lc $3 240030
606 $a Hospitality industry $x Marketing $3 185763 $2 lc $3 238097
606 $a Hospitality industry $x Marketing $x Cases $3 206750 $2 lc $3 240031
606 $a Tourism $x Marketing $3 205730 $2 lc $3 239525
606 $a Tourism $x Marketing $x Cases $3 206751 $2 lc $3 240032
606 $2 lc $a Communication in marketing $3 206747
676 $a 647.940688 $v 22
680 $a TX911.3.M3 $b M33 2009
700 1 $a McCabe $b Scott $3 206746