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觀光休閒產業行銷實務 = Marketing practice in tourism and leisure services

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	Marketing practice in tourism and leisure services
[NT 47261] Author:	李力昌,
[NT 47353] Alternative Intellectual Responsibility:	談心怡,
[NT 47351] Place of Publication:	臺北市
[NT 47263] Published:	華都文化;
[NT 47352] Year of Publication:	2010[民99]
[NT 50960] Edition:	一版
[NT 47264] Description:	[8],507面圖,表格 : 23公分;
[NT 47298] Series:	觀光總論
[NT 47266] Subject:	餐旅管理 -
[NT 47266] Subject:	行銷 -
[NT 47266] Subject:	旅遊業管理 -
[NT 50961] ISBN:	978-986-6860-86-7

觀光休閒產業行銷實務 = Marketing practice in tourism and leisure services
李, 力昌

觀光休閒產業行銷實務 = Marketing practice in tourism and leisure services / 李力昌,談心怡作 - 一版. - 臺北市 : 華都文化, 2010[民99]. - [8],507面 ; 圖,表格 ; 23公分. - (觀光總論).
含參考書目.
ISBN 978-986-6860-86-7
餐旅管理行銷旅遊業管理

談, 心怡

觀光休閒產業行銷實務 = Marketing practice in tourism and leisure services
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005 20120619035352.0
009 SIN10040235
010 0 $a 978-986-6860-86-7 $b 平裝 $d 新臺幣550元
100 $a 20110419d2010 k y0chiy08 e
101 0 $a chi
102 $a cw
105 $a ak z 000yy
200 1 $a 觀光休閒產業行銷實務 $d Marketing practice in tourism and leisure services $z eng $f 李力昌,談心怡作
205 $a 一版
210 $a 臺北市 $d 2010[民99] $c 華都文化
215 0 $a [8],507面 $c 圖,表格 $d 23公分
225 2 $a 觀光總論
320 $a 含參考書目
320 $a 附錄:餐飲業務行銷個案
410 0 $1 2001 $a 觀光總論
510 1 $a Marketing practice in tourism and leisure services $z eng
606 $2 cst $a 餐旅管理 $3 189148
606 $2 cst $a 行銷 $3 191730
606 $2 cst $a 旅遊業管理 $3 189338
681 $a 992.2 $b 8465
700 1 $a 李 $b 力昌 $4 作 $3 81184
701 1 $a 談 $b 心怡 $4 作 $3 211849
801 0 $a cw $b 醒吾 $c 20110418 $g CCR

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