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Consumer behavior and marketing action
[NT 42944] Record Type:
[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:
AssaelHenry.,
[NT 47351] Place of Publication:
Cincinnati, Ohio
[NT 47263] Published:
South-Western College Pub.;
[NT 47352] Year of Publication:
c1995.
[NT 50960] Edition:
5th ed.
[NT 47264] Description:
1 v. (various pagings)ill. (some col.) : 24 cm.;
[NT 47266] Subject:
Consumer behavior. -
[NT 47266] Subject:
Motivation research (Marketing) -
[NT 50961] ISBN:
0538844337
Consumer behavior and marketing action
Assael, Henry.
Consumer behavior and marketing action
/ Henry Assael. - 5th ed.. - Cincinnati, Ohio : South-Western College Pub., c1995.. - 1 v. (various pagings) ; ill. (some col.) ; 24 cm..
Includes bibliographical references and indexes..
ISBN 0538844337
Consumer behavior.Motivation research (Marketing)
Consumer behavior and marketing action
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CCR
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