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The handbook of international market research techniques

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	ArmstrongMichael, 1928-
[NT 47351] Place of Publication:	London and Sterling, VA
[NT 47263] Published:	Kogan Page;
[NT 47352] Year of Publication:	2000.
[NT 47264] Description:	x, 591 p.25 cm.;
[NT 50961] ISBN:	0-7494-2616-0
[NT 60779] Content Note:	The nature of management -- Leadership -- The role of the manager -- Managerial activities -- Approaches to management -- Making things happen -- Strategic management -- Systems and process management -- Self-development -- The process of change -- The context of change -- Change management -- Basis of customer service -- Approaches to customer service -- Achieving high levels of customer service -- Continuous improvement -- Quality management.

The handbook of international market research techniques
Armstrong, Michael

The handbook of international market research techniques / Birn, Robin J. - London and Sterling, VA : Kogan Page, 2000.. - x, 591 p. ; 25 cm..
The nature of management -- Leadership -- The role of the manager -- Managerial activities -- Approaches to management -- Making things happen -- Strategic management -- Systems and process management -- Self-development -- The process of change -- The context of change -- Change management -- Basis of customer service -- Approaches to customer service -- Achieving high levels of customer service -- Continuous improvement -- Quality management..
Includes bibliographical references and index..
ISBN 0-7494-2616-0

The handbook of international market research techniques
LDR:00985nam0 2200181 i 450 001 213830
005 20120619030757.0
010 1 $a 0-7494-2616-0 $b Hardcover
100 $a 20111107d2005 m y0engy08 b
101 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a The handbook of international market research techniques $f Birn, Robin J.
210 $a London and Sterling, VA $d 2000. $c Kogan Page
215 1 $a x, 591 p. $d 25 cm.
320 $a Includes bibliographical references and index.
327 0 $a The nature of management -- Leadership -- The role of the manager -- Managerial activities -- Approaches to management -- Making things happen -- Strategic management -- Systems and process management -- Self-development -- The process of change -- The context of change -- Change management -- Basis of customer service -- Approaches to customer service -- Achieving high levels of customer service -- Continuous improvement -- Quality management.
517 1 $a Management and leadership
676 $a 658.83 $v 20
700 $a Armstrong $b Michael $f 1928- $3 127953

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