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The future of global business : a reader

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a reader
[NT 47354] Secondary Intellectual Responsibility:	KotabeMasaaki.,
[NT 47354] Secondary Intellectual Responsibility:	RonkainenIlkka A.,
[NT 47354] Secondary Intellectual Responsibility:	CzinkotaMichael R.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2011.
[NT 47264] Description:	xvi, 752 p.ill. : 24 cm.;
[NT 47266] Subject:	Export marketing. -
[NT 47266] Subject:	International business enterprises. -
[NT 47266] Subject:	International trade. -
[NT 51398] Summary:	In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --
[NT 50961] ISBN:	0203878132

The future of global business : a reader
The future of global business : a reader / [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen. - New York : Routledge, 2011.. - xvi, 752 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 0203878132ISBN 0415800935ISBN 0415800943ISBN 9780203878132ISBN 9780415800938ISBN 9780415800945
Export marketing.International business enterprises.International trade.

Kotabe, Masaaki.

The future of global business : a reader
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009 a(OCoLC)ocn640510894
009 16265691
010 1 $a 0203878132 $b ebook
010 1 $a 0415800935 $b hbk. $d NT1719
010 1 $a 0415800943 $b pbk.
010 1 $a 9780203878132 $b ebook
010 1 $a 9780415800938 $b hbk.
010 1 $a 9780415800945 $b pbk.
020 $a US $b 2010022288
042 $a pcc
100 $a 20111221d2011 m y0engy09 b
101 0 $a eng
102 $a us
105 $a a a 001yy
200 1 $a The future of global business $e a reader $f [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.
210 $a New York $d 2011. $c Routledge
215 1 $a xvi, 752 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and index.
330 $a In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --
606 $2 lc $a Export marketing. $3 215932
606 $2 lc $a International business enterprises. $3 212954
606 $2 lc $a International trade. $3 155739
676 $a 338.8/8 $v 22
680 $a HF1416 $b .F88 2011
702 1 $a Kotabe $b Masaaki. $3 125418
702 1 $a Ronkainen $b Ilkka A. $3 133362
702 1 $a Czinkota $b Michael R. $3 93756

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